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an afternoon at Barnes and Noble

I love to read and have been repressing an urge to buy an entire library worth of books lately. Today, I broke down and stopped by the Barnes and Noble at Union Square on the way home to pick up some new volumes to add to our ever increasingly overcrowded bookshelves. It’s apparently been a while since I’ve bought a book from this literary giant (Thank you, Amazon.com for your appealing prices.) but I must say I love the new feature -though I’m not sure how new it actually is- that they have at the checkout. Your receipt prints out recommendations of books you may like based on your purchase.

This is a concept that has been in effect with online retailers of all sorts for quite some time, but seeing as most sales associates at bookstores -particularly very large ones- have not read every book in the store, I find this to be very useful. I also find it interesting that online retailers were once trying to take sales techniques from shops and now it is turning around. Amusant.

    • #barnes and noble
    • #books
    • #recommendations
    • #shopping
    • #strategy
    • #sales
    • #retail
  • 1 year ago
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  1. rebeccriss likes this
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